originality

CASE STUDY: How Piaggio cultivated image of 'originality' among Vietnamese youth
Nov 14, 2013
Sophie Chen

CASE STUDY: How Piaggio cultivated image of 'originality' among Vietnamese youth

Piaggio, an Italian manufacturer of scooter, ran a digital campaign for its flagship motorbike, the Liberty Italia, aligning the product with Vietnamese young people's desire to stay true to themselves.

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