ordinary

Gap campaign's new 'thought-provoking pairing' may not sync with Chinese consumers
Sep 13, 2012
Jenny Chan 陳詠欣

Gap campaign's new 'thought-provoking pairing' may not sync with Chinese consumers

GREATER CHINA - The 'Let's GAP Together' campaign's latest pairings—one showing Twitter founder Biz Stone with actor Daniel Wu and another showing two ordinary girls—has sparked some discussion over whether the campaign is relevant to its target market.

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