okcupid

Nov 30, 2022

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

Jan 7, 2020

OkCupid launches first global campaign in unapologetic style

This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.

Aug 14, 2019

OkCupid helps Indians own their own romantic choices

Ad for the dating app by BBH India already scoring millions of views on YouTube.