o2o
DFI Retail's Ronald Wong on how the Yuu loyalty app's marketing cut through the noise
The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
Hakuhodo ties up with GrabAds
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Why beauty brick-and-mortar is thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
China's O2O retail leads in technology, but is letting us down in content
China's O2O 'new retail' scene is missing out on opportunities to connect with consumers in ways that improve their lives, says Havas Group's Greater China strategy chief.
Giving physical retail a facelift: 5 lessons from beauty
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
How to make your brand matter in the new retail paradigm
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
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