nostalgia

McDonald’s celebrates 50 years with nostalgic 1980s birthday party
Jul 14, 2024
Lucy Shelley

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

The ad recreates the first UK McDonald's restaurant.

Why an insurance company created a boy band supergroup
Jul 26, 2023
Eric Berger

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.

Brands lean into nostalgia with late-night infomercial ads
Sep 28, 2021
Mariah Cooper

Brands lean into nostalgia with late-night infomercial ads

Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.

Marketers use nostalgia to capture Malaysians’ hearts
Oct 12, 2020
Surekha Ragavan

Marketers use nostalgia to capture Malaysians’ hearts

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

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