nostalgia
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
McDonald’s celebrates 50 years with nostalgic 1980s birthday party
The ad recreates the first UK McDonald's restaurant.
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
Brands lean into nostalgia with late-night infomercial ads
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
Marketers use nostalgia to capture Malaysians’ hearts
ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)