natri clorid

CASE STUDY: Eye-care product builds affinity by referencing Vietnam history
Nov 11, 2013
Racheal Lee

CASE STUDY: Eye-care product builds affinity by referencing Vietnam history

Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Opinion: Jaguar’s rebrand might actually be a masterstroke

10 Opinion: Jaguar’s rebrand might actually be a masterstroke