muji
Display in Muji. Book plots in haiku format. Library promo.
INSPIRATION STATION: Singapore's National Library Board promotes reading with help from Ogilvy, Muji, and a venerable Japanese poetic form.
Despite virus woes, Japanese brands face globalisation imperative
Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.
Chinese consumers angered by Muji
Add "French Concession" to the list of things brands might want to avoid mentioning in China.
MUJI opens first-ever hotel in China
Japanese homeware brand expands into hospitality sector.
Muji creates a unique vision of Tokyo in Paris
Tens of thousands of pens bring the city to life through projection mapping.
CCTV's Muji claims denounced by Shanghai Quarantine Bureau
The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)