mrc
Nielsen gets its MRC accreditation back in the US
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
Nielsen loses accreditation for national and local TV in the US
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
The Swiss cheese model: Taking a bite out of ad fraud
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
MRC and CMAC to audit three China measurement services
AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.
Google submits YouTube to Media Ratings Council audit
Google has committed to having YouTube's metrics audited by the Media Rating Council.
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