Prateek Dayal

The Swiss cheese model: Taking a bite out of ad fraud
Jun 29, 2021
Prateek Dayal

The Swiss cheese model: Taking a bite out of ad fraud

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

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