mobile content
Dec 13, 2012
Six ways to engage with the mobile entertainment consumer
Robert Woolfrey, managing director, SEA, at Millennial Media, shares six practical tips for brands looking to increase their engagement with entertainment-hungry smartphone users.
Nov 26, 2012
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
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