mitsubishi
Why Thailand really likes all things Japanese
From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.
Nissan's Ghosn scandal: The brand impact
The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.
Mitsubishi taps Critical Mass as first global digital agency
Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.
Mitsubishi Heavy Industries takes soft approach for global growth
Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.
Toyota, Mitsubishi vie for Thailand's car market
BANGKOK - Thailand, which aims to become one of the top 10 car-producing countries in the world within five years, has attracted US$265-535 million in investment from car companies Toyota and Mitsubishi Motors.
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