mirum

May 4, 2024

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Mar 12, 2020

Lack of internal marketing skills slowing down martech growth: report

A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.

May 31, 2017

JWT hires new Southeast Asia CEO

Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.

Mar 20, 2017

WPP's Mirum acquires 3Ti Solutions of China

Acquisition adds R&D capabilities for proprietary development.

Feb 1, 2016

JWT and Mirum debut The Social Team to bridge gaps

SINGAPORE - J. Walter Thompson (JWT) and Mirum Singapore have launched The Social Team, a new social-media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team.

Aug 24, 2015

Total and Mirum get emotional with Vietnamese motorcyclists

VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.