millenials

Nov 16, 2015

Watch: Why millennials hate banks

Millennials aren't alone in holding a negative opinion toward banks, but their loathing may be a big concern for established financial-services companies. Of course that also makes it a big opportunity for disruptive players.

Generation 'Xi': Marketing in China's 'youth-conomy'

Jul 14, 2014

Jenny Chan 陳詠欣

Generation 'Xi': Marketing in China's 'youth-conomy'

SHANGHAI - The belief that the length of a generation is defined by ten-year spans is making less sense in China as technological and societal changes take place every five or even three years, setting the stage for 'Generation Xi' (习世代)—youths growing up in the current Xi Jinping era, and altering marketing principles along with it.

Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y

Oct 21, 2013

Emily Tan

Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y

BANGKOK: Thai Gen Ys (20-30 year olds) don’t like banks or even credit cards and don't really watch TV - so Siam Commercial Bank launched a new mobile payment product (Up2Me) and teamed up with JWT to launch a webfilm and engage the target audiance on its own turf. The success changed the company's thinking.