michelin

Mar 24, 2022

Michelin names Ogilvy global CRM agency of record

The tire brand will leverage Ogilvy’s end-to-end experience offering across loyalty, mar tech and global delivery.

Jul 24, 2017

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over the account this month.

Apr 28, 2014

LG promotes TV with 'curvature cuisine' gimmick in Hong Kong

HONG KONG - LG has emphasised the features of its high-end curved OLED TV, launched in the city in October 2013, with a HK$1-million brand experience that involves the curvature of food.

Apr 3, 2013

Continental calls PR agency meeting for SUV tyre launch

SHANGHAI - Continental, a major global tyre producer, has invited a number of PR agencies for an agency meeting to identify a partner to lead the launch of its new SUV tyre product in China later this year.

Nov 29, 2012

Digital happenings this week from Michelin, Tumblr, InMobi and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.