micheas chan
Jun 19, 2013
Mature brands should focus on core vision when refreshing their image
Many mature brands would like to rejuvenate their image to appeal to younger consumers, as Watsons has been doing in Singapore, but experts advise a thoughtful approach in such initiatives to avoid alienating current fans.
Apr 15, 2013
Watsons Singapore launches integrated campaign to celebrate brand revamp
SINGAPORE - Health and beauty retailer Watsons has launched an integrated campaign to celebrate a brand revamp that is set to deliver a fresh retail experience.
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