messenger
Giphy's Alex Chung: Why advertisers love branded GIFs
The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
Suiting the messenger
With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.
How Facebook Messenger ads could shake things up
Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.
Conversational commerce: Fad or future of business?
The latter. So what considerations should brands take into account for conversational commerce to really work?
Facebook Messenger bots: What they mean for marketers In Asia Pacific
Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.
Working knowledge: Messaging apps in APAC
An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.
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