merger
Outbrain snaps up competitor Teads for $1 billion
The agreement follows speculation about deal.
Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
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IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal
The merger of the two fashion conglomerates will establish a "powerful global luxury house" that generates US$12 billion in annual sales.
WPP design powerhouse officially launches as Design Bridge and Partners
Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.
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