mercedes benz
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Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.
OMD and Wavemaker split Daimler's media business in China
OMD wins Daimler's locally-produced auto business while Wavemaker retains the foreign import business.
Mercedes-AMG GT is too fast for its own ad
CHINA - With BBDO China, Mercedes-Benz has released a pair of amusing ads that introduce its AMG GT model to 'discerning automotive connoisseurs'. But only one of the spots really succeeds.
Mercedes-Benz targets sophisticated female drivers in Japan with short film series
TOKYO - Mercedes-Benz has launched a series of four short films in an initiative designed to promote its E Class cabriolet to female drivers in Japan.
Mercedes-Benz goes for reality race
SINGAPORE – Mercedes-Benz is celebrating its 125th anniversary with its first reality contest, dubbed ‘The Mercedes-Benz 125! Race’.
Mercedes-Benz activates interactive service on SingTel Mio Stadium
SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.
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