media relations
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Why media relations is just the tip of the iceberg
Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.
Why one-size-fits-all PR campaigns for SEA often miss the mark
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
McDonald’s names new global media relations, leadership comms leads
Artemis Bakopoulos Hiss and Jesse Lewin are switching roles.
The Hoffman Agency launches media relations consultancy
The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.
3 things automation can and cannot do to reshape PR
How far can companies like SumoStory go to bring technological efficiency to the practice?
The good news or bad news first debate
It's an age-old decision for communicators and leaders: Do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.
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