mc saatchi performance
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M&C Saatchi Performance elevates Kabeer Chaudhary to global CEO position
Chaudhary will continue to be based in Singapore and lead the agency where he started out as a regional manager more than eight years ago.
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Mental health: Why brands should take a stand
According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.
What's behind the boom in social commerce in Southeast Asia?
M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.
COVID drove big ecommerce shifts, but what trends will stick?
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
WFH diary: Trying to hide from my toddler and using my dressing table as a work desk
The business development manager, APAC at M&C Saatchi Performance has happily gone from running to work to haring after her 18-month-old son.
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