maybelline
Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline
The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.
Younger consumers are expecting brands to play a role in society: Zeenia Bastani
In a chat with Campaign India, Maybelline New York & NYX professional makeup's GM, shares insights on how tech is changing the beauty game, what younger consumers expect from brands, and more.
Maybelline New York brings virtual makeup to the workplace through Microsoft Teams
The virtual makeup looks will be available as an option in Teams video calls
How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
Maybelline to pull out of department stores in China
The brand will continue to rely more on online sales while opening more flagship and experience stores.
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