massivemusic
MassiveMusic to absorb Song Zu in Sydney and Singapore
The two companies will merge following their acquisition by Songtradr in 2021.
Campaign Crash Course: Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
MassiveMusic acquired by Songtradr
The branding agency adds to what Songtradr calls a comprehensive music offering for brands.
Notes of science enter the art of sonic branding
Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.
Music Spikes judge: Advertising cannot operate within an echo chamber
Tamon Fujimi of MassiveMusic Tokyo describes getting his 'groove on' as a judge of the Music category at Spikes Asia.
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