marketingstrumpcard
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How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
Brands and brand leaders react to Trump’s presidential win
Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.
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The return of Donald Trump: What it means for APAC's marketing industry
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
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Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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The madness of US election advertising, where it's quantity over quality
The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest Free to Disagree column
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