marketing solutions
LinkedIn finds its sweet spot for marketing: Penry Price
CANNES - Want to know what CMOs in Asia-Pacific are reading and sharing? Ask LinkedIn. According to Penry Price, who heads marketing solutions for the platform, the company has a global team capable of determining best practices for companies looking to reach any given demographic on LinkedIn via content marketing.
LinkedIn reports 73 per cent jump in marketing solutions revenue
GLOBAL - Professional social networking site LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 per cent year-on-year increase and 26 per cent of LinkedIn's total revenue.
Mediabrands launches joint-venture Reprise Media in India
INDIA – Interpublic Group’s (IPG) Mediabrands has signed a majority-joint venture partnership with India-based Interactive Avenues to form new business unit Reprise Media.
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