marketing mix modelling

Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Mar 11, 2024
Robin Langford

Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics

Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.

Achieving accurate attribution in times of uncertainty
May 25, 2023
Joshua Wilson

Achieving accurate attribution in times of uncertainty

Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.

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