marketing mix modelling
Mar 11, 2024
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.
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May 25, 2023
Achieving accurate attribution in times of uncertainty
Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.
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