marketing communications
Haymarket buys stake in digital training company The Knowledge Engineers
GLOBAL - Haymarket Media Group has signed a strategic partnership with The Knowledge Engineers, a digital training and online consultancy firm, by taking a minority stake in the business.
Six marcomm firms launch leadership institute in China
BEIJING - To raise the value of marketing and communications in the region, a group of six marketing and communications firms has launched the Burson-Marsteller Leadership Institute (BMLI).
Media planning must be backed by brand metrics, not just media KPIs: OMD
SHANGHAI - OMD China has launched a media planning tool to help marketers decide on media mixes based on brand objectives, as well as media efficiencies.
Asia hampered by traditional advertising scene says Iris CEO
SINGAPORE – Confirming Campaign's recent report, chief executive officer and founder of Iris Worldwide Ian Millner says that he will be relocating to the company’s UK headquarters at the end of the year.
Iris Worldwide CEO Ian Millner to ship out of Asia
SINGAPORE – Iris Worldwide’s global CEO Ian Millner (pictured) will be heading back to the company’s UK headquarters at the end of the year.
NBS Consulting sets up joint venture in Vietnam
SINGAPORE - Singaporean PR shop NBS Consulting has partnered with Jolen Consulting in Vietnam to form a joint-venture public relations consulting firm called NBS-Jolen.
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