mark penn
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Stagwell’s Mark Penn is shooting for more government biz
The CEO and chairman of Stagwell spoke with Campaign regarding the company’s Q2 earnings report that saw an 8% increase in net revenue year over year.
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Assembly and ADK Global officially merge
Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart Yasuyuki Katagi to understand what’s next.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
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Stagwell revenue up 10% organically in last quarter of 2024
The holding company is predicting net revenue growth of 8% this year.
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities including integrated marketing and media expertise worldwide.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
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