mark liversidge
All about the experience: Hilton's Mark Liversidge
THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.
Mark Liversidge to part ways with CSL
HONG KONG - CSL will be parting ways with its chief marketing officer Mark Liversidge (pictured), who had served in the role since May 2010.
Give consumers control to succeed with video content: Digital Matters panel
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
1O1O takes aim at entrepreneurs under 39
HONG KONG - CSL's premium brand 1O1O has made its single biggest investment in eight years into a strategic repositioning campaign meant to address a new market segment breaking away from the older 'taipan' businessmen it used to target.
VIDEO: CSL's Liversidge on its multi-brand strategy and 4G
HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.
Hong Kong mobile player CSL promotes Mark Liversidge as marketing head
HONG KONG - Hong Kong-based mobile operator CSL has promoted Mark Liversidge as its new chief marketing officer, succeeding predecessor Aenil Premji who resigned at the end of May.
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