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Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side ad company's managing director for Asia shares insights on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
Why SSPs are more valuable than ever
One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
Campaign Crash Course: Is addressable OTT right for your brand?
Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.
Women to Watch 2021: Tasha Kaur, Magnite
A driving force behind the growth of programmatic in the region, Kaur continues to lead by example and deliver for both her team members and clients.
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
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