luckin coffee

Aug 18, 2025

Why Western coffee giants are losing ground in China's coffee boom?

China added 12,000 coffee shops last year, but why are Western giants like Starbucks falling behind local upstarts? Campaign breaks down where they’re losing the plot.

Jul 14, 2025

Starbucks attracts bids for China business, denies full exit

Starbucks is weighing a China restructuring reportedly worth up to US$10 billion, with bids from suitors including Centurium Capital, which is Luckin Coffee’s largest shareholder.

Jul 8, 2025

When Duo met (and marrried) Lucky

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.

Dec 9, 2024

Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

Sep 8, 2023

Moutai meets Luckin: A sip of surprise and a formula for viral success?

Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.

Jul 2, 2020

Luckin Coffee finally confirms $300 million revenue exaggeration

Formal admission came in a filing with the US Securities and Exchange Commission.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins