luckin coffee

Dec 9, 2024

Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

Sep 8, 2023

Moutai meets Luckin: A sip of surprise and a formula for viral success?

Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.

Jul 2, 2020

Luckin Coffee finally confirms $300 million revenue exaggeration

Formal admission came in a filing with the US Securities and Exchange Commission.

May 14, 2020

Luckin Coffee’s stumble may pave way for other coffee hopefuls

While Luckin parts ways with its top executives, Tim Hortons receives an investment from Tencent to help increase its bricks-and-mortar presence in China.

Apr 9, 2020

Luckin Coffee fraud has big implications for Chinese US-listed brands

Publicly-traded Chinese brands in the US are now are facing a stricter review process and waning investor interest after a short seller helped uncover fraudulent sales at rapidly-expanding Luckin Coffee.