loyalty program

Ogilvy named global creative agency for World of Hyatt
May 5, 2021
Sabrina Sanchez

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program.

Short-term 'sugar rush' can seduce marketers
Mar 23, 2018
Staff Reporters

Short-term 'sugar rush' can seduce marketers

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

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