live shopping
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Aug 27, 2025
Southeast Asia boom markets: How Indonesia is redefining social commerce
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
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Aug 21, 2023
How brands are taking back ownership of livestreaming in China
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
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Apr 13, 2023
TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.
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