live events
The fire-forged evolution of experience marketing
The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
Building brand health in a new post-pandemic landscape for live events
Brands are being forced to rethink their strategy for live engagement due to behavioural shifts, according to Imagination's strategy director.
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Event planners sound off on the future of the industry
What do events look like for the rest of 2020, and into 2021 and beyond?
Will the experience and events business never be the same?
It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.
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