linda yaccarino
X appoints Nick Pickles to lead global communications
The social media platform is expanding Pickles’ role as global head of government affairs to include comms.
X/Twitter one year on: Site traffic is up 22.3%
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?
X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Twitter's blue bird will be replaced with an X in corporate rebranding
Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.
Media execs: Twitter needs brand safety, not new bells and whistles
Video ads won’t be the “silver bullet” to Twitter’s problems.
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
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