liew swee lin

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank
Aug 20, 2010
Jane Leung

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank

Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

3 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

PepsiCo's $200 million investment brings Cheetos back to Indonesia

5 PepsiCo's $200 million investment brings Cheetos back to Indonesia

'Local with full autonomy': Ogilvy global leaders on their mission in China

6 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Dentsu prioritises media in new growth plan following $820 million loss

9 Dentsu prioritises media in new growth plan following $820 million loss

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

10 China cracks down on Calvin Klein, Tommy Hilfiger parent companies