leung

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Jan 4, 2016
Campaign Asia-Pacific

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

Kinetic hires Billy Leong as GM in Beijing
May 20, 2011
Staff Reporters

Kinetic hires Billy Leong as GM in Beijing

BEIJING - WPP's outdoor media agency Kinetic has appointed Billy Leong as general manager at Kinetic Beijing with immediate effect.

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