leo burnett taiwan
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
Leo Burnett Taiwan in search for a new general manager
TAIPEI - As it looks for a general manager to fill the vacancy left by Alan Huang, Leo Burnett (LB) Taiwan faces a challenge common to many agencies in Taiwan: attracting and keeping talents who are being lured to China or the client side.
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Leo Burnett Taiwan names new ECD
TAIPEI - Leo Burnett has re-hired Dino Jalandoni (pictured) to lead the creative direction for brands including McDonald’s and Heineken for its Taiwan office.
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