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How brands are unleashing their inner dragons this festive season
Space Doctors' Maya Madhusoodan and Greenie Lei explore how brands in Asia are transcending conventional approaches, blending symbolism, culture, and thoughtful design to stand out this festive season.
YoeGin Chang leaves SK-II for global role at La Mer
After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.
La Mer transports visitors into ethereal underwater experience
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
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