kraft foods
wwwins Isobar bags Oreo digital business
SHANGHAI - Digital marketing agency wwwins Isobar has been appointed by Mondelēz (trading as Kraft Foods China) as agency of record for the Oreo brand in China.
Reckitt Benckiser appoints new marketing director for HK and Taiwan
HONG KONG - Global FMCG giant Reckitt Benckiser (RB) has appointed Vincent Wong as its new marketing director for Hong Kong and Taiwan. He came on board in August
Shawn Warren promoted to president of Kraft Foods China
CHINA - Shawn Warren has been elevated to the position of president of Kraft Foods China from his previous position of vice president of marketing for Asia-Pacific with immediate effect.
Kraft begins hunt for melt-free chocolate wrapper
GLOBAL - Kraft Foods, the US food giant and owner of Cadbury, is bidding to steal a march on its rivals by introducing 'thin-film' packaging to prevent its chocolate bars from melting.
CASE STUDY: Kraft's Tiger Biskuat makes dreams come true in rural Indonesia
Tiger Biskuat of Kraft Foods Indonesia initiated the 'Dream Team of Biskuat Macan Indonesia' social outreach initiative to offer football training to rural Indonesians and allow them an opportunity to participate at the Soccer Festival.
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