kpop
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Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
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Why brands should tap social communities for conversion
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
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Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign
Ad nut is convinced now is the time to burst the K-pop endorsement bubble.
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Fans can 'meet' K-pop supergroup Blackpink in Roblox
The activation was created by London metaverse studio Karta.
K-pop partnerships: A win-win for brands and artists or just lazy marketing?
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
TBWA Media Arts Lab helps K-pop quintet NewJeans shoot ETA video as iPhone ad
Apple has everything to gain by proving it can shoot K-pop videos with an iPhone 14 Pro.
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