korean culture
Aug 16, 2023
K-pop partnerships: A win-win for brands and artists or just lazy marketing?
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
Mar 25, 2015
Chinese loyalty to Korean beauty brands yet to be proven despite K-Pop craze
SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might think, according to a quantitative study by Nielsen.
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