kookmin card

Kookmin Card awards creative duties to Innocean in post-pitch turnaround
Feb 21, 2011
David Blecken

Kookmin Card awards creative duties to Innocean in post-pitch turnaround

SEOUL – Kookmin Bank is understood to have transferred creative duties for its US$20 million credit card account to Innocean Worldwide after having initially retained incumbent Oricom after a two-way pitch.

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