kokhwee ng

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
11 hours ago
Nikita Mishra

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

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