klm airlines

Lessons from KLM incident: Pinoy pride and social-media speed
Jul 26, 2013
Racheal Lee

Lessons from KLM incident: Pinoy pride and social-media speed

MANILA - The strongly negative reaction KLM saw earlier this week after it refused to allow a Filipino World Youth Day delegate to board a flight in Kuala Lumpur carries valuable lessons for marketers who are keen to see their efforts in the Philippines thrive.

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