keeta

Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?
16 hours ago
Matthew Keegan

Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?

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