kbank
Nov 16, 2020
Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app
GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.
May 22, 2020
Desperate search for food in Bangkok finds meaning instead
Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.
Nov 18, 2019
KBank ad with Blackpink is all about empowerment, but also sexy poses
The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins