kawaii

Labubu, the art toy craze and why grown-ups can’t get enough
5 hours ago
Marinel Mamac

Labubu, the art toy craze and why grown-ups can’t get enough

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s driving this playful obsession.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 food brands in Southeast Asia

1 Top 10 food brands in Southeast Asia

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

TV + TikTok: A powerful impact driver for CPG marketers

4 TV + TikTok: A powerful impact driver for CPG marketers

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

6 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

7 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

How Ponos' Battle Cats clawed back more than a million lost players

8 How Ponos' Battle Cats clawed back more than a million lost players

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy