kakao
Kakao signs Forward3D as first international agency partner
SOUTH KOREA - Forward3D has become the first international agency to become a certified agency of Kakao, which provides both smartphone-messaging platform KakaoTalk and online portal Daum.
Buyouts: The lure of the mobile messaging service
MEDIA TALK: Now that Facebook has purchased WhatsApp and Rakuten has picked up Viber, what will they do with them?
Mobile instant messaging: The killer app and its implications for marketers
Instant-messaging users value functionality above all else, but they're not strongly opposed to the idea of in-app advertising. Jeff Tsui, senior director of Lightspeed Research in Hong Kong, shares these and other results of a recent study.
Mobile instant messaging: Users not too resistant to ads
Research performed in April by Lightspeed / GMI delves into the popularity of mobile instant-messaging apps and the factors that would make people reject their current app. Perhaps surprisingly, users of these mostly free apps are not terribly resistant to the idea of seeing advertising. Please see the related-article link at the bottom of this page for an associated story with more details.
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