jules hall

BRAND HEALTH CHECK: Billabong needs to go back to basics
Oct 18, 2012
Staff Reporters

BRAND HEALTH CHECK: Billabong needs to go back to basics

The once iconic Australian company faces a buyout after diversifying beyond recognition.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

6 The return of Donald Trump: What it means for APAC's marketing industry

Googlies on Google: A curiosity-driven game for search

7 Googlies on Google: A curiosity-driven game for search

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

9 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

10 MediaSense buys R3 as it eyes global client opportunities in creative