joseph baladi
Brand purpose: Time for agencies to put up or shut up
Brands and agencies talk a lot about the importance of brand purpose. So where is all the purpose-driven messaging?
TekMark names agency for major branding project
KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.
Country branding: Malaysia's slogan not plagiarized, just too obvious
SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.
Critics pan Subway’s satirical campaign
SINGAPORE - Subway Singapore’s attempt to promote its SG$5 combos using a stereotypical character with an exaggerated local accent has backfired, according to industry veterans.
Leo Burnett launches institute to help brands better understand human behaviour
SINGAPORE - Agency network Leo Burnett has launched its Institute of Behaviour in Singapore, based on the belief that understanding people's behaviour is the key to the future of communication.
Toyota fights to save its reputation
GLOBAL - As fresh revelations concerning Toyota's faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed that the world's largest automaker will most likely survive its latest crisis here in Asia.
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